Outreach Campaign

The San Francisco Office of Labor Standards Enforcement hired me, in collaboration with the PR firm Barbary Coast Consulting, to design and create an outreach campaign for local businesses and employees. The goal of the campaign was to educate people about the updated labor laws of minimum wage, the paid sick leave ordinance and the health care security ordinance. The campaign had to reach different groups, so each deliverable was created in four languages: English, Spanish, Tagalog and Mandarin Chinese. Deliverables: brochures, flyers, bus shelter posters and newspaper ads.